Delving Into Electrification Within the Industrial Lift Truck Market

Description

On-Floor Seminars

The industrial lift truck market has been slowly trending toward electric for decades
Exploring long-standing barriers that have prevented operations from making the switch to electric that have been disrupted by new technology
Case Study: The introduction of lithium-ion batteries and fast charging capabilities are rapidly gaining market acceptance and changing the way organizations are thinking about their material handling fleets
As lithium-ion technology continues to gain acceptance in the material handling industry, lift truck OEMs are now embracing opportunities to improve the overall design of electric trucks for the next generation of operators
Convergence of two industry trends: Once the industrial market electrifies, the pathway toward automation becomes clear

Intermediate

Chief Marketing Officer at Big Joe Forklifts